The Founding Edition
THE HOUSE
The Founding Edition
The first chapter of Amavoo.
Where our vision becomes tangible. Where continuity becomes culture.
About the Founding Edition
The Founding Edition was created to establish the essence of Amavoo. It defines how we curate, how we publish, and how we build.
Rather than launching a collection, Amavoo opened a chapter. A chapter that explores second chances not as a system, but as a way of living.
This first edition introduces how Amavoo sees homes, objects, and modern family life: in motion, in transformation, and rooted in care.
Why “Second Chances”
Second chances are not about what was.
They are about what continues.
Second Chances expresses how Amavoo understands continuity. Objects as living presences. Homes as evolving spaces. Everyday life as culture.
It is an invitation to see second-hand not as an alternative, but as a conscious way of building spaces, routines, and memories.
The role of the Founding Edition
Cultural foundation
The chapter that establishes Amavoo’s language, tone, and vision.
Living reference
A permanent editorial presence that continues to evolve.
Meeting point
Where curation, storytelling, and impact converge.
Enter the chapter
The Founding Edition is both origin and ongoing presence.
This is where Amavoo begins.
Welcome to the first chapter.